The Stop Selling Start Compelling idea is based off a model called the Compeligent Quadrant. This model can be used to help anyone who wants to increase their influence and become more compelling in the eyes of their customers and employees. By applying the proven 4 step framework you will increase sales, improve company culture, create more effective leaders, communicate better, and make stronger connections.
Develop a clear understanding of your target audience by researching their behaviors allowing you to have the right perspective professionally.
|
Understand your target audiences perception of your organization than implement compelling components to create an attractive reputation.
|
Create compelling connections by humanizing your organization and building rapport with your target audience.
|
Shift the mindset of your target audiences perspective of your organization by delivering outcomes that will benefit them personally
|
DAMUS SMITH
|
Damus is a international speaker, author, and trainer that helps businesses differentiate themselves from their competition, navigate disruptive change, and grow their business by understanding how to be compelling when it comes to attracting and interacting with customers and employees. Damus is the President and CEO (Compelling Experience Officer) of Damus Dynamic LLC, a training and consulting company that helps organizations improve company culture, grow sales, increase employee effectiveness, and communications. Each program live or virtual is comprised of original research with compelling stories that move attendees to take action. Damus has over 20 years of business experience working with the world’s best brands to initiate change, inspire innovation, while delivering growth personally and professionally. |
|
If you want to be a business that continues to exist you must be so compelling your customers can not resist. Damus's latest book shares his latest research on consumer buying behaviors and whats needed to create compelled customers and fierce customer loyalty. Damus dives deep into how to create a compelling experience to give you a competitive advantage to thrive in the new economy
|