Compeligence is the measurement of your ability to get someone to take a desired action. That action may be to get your customers to buy your products and services, or trying to get your employees to go above and beyond. Compeligence ultimately increases your influence and helps you become compelling in the eyes of your customers and employees.  By applying the proven 4 step framework for Compeligence you will increase sales, improve company culture, create more effective leaders, and allow you to connect and communicate better. 
Develop a clear understanding of your target audience by researching their behaviors allowing you to have the right perspective professionally. 
Understand your target audiences perception of your organization than implement compelling components to create an attractive reputation. 
Create compelling connections by humanizing your organization and building rapport with your target audience. 
Shift the mindset of your target audiences perspective of your organization by delivering outcomes that will benefit them personally 

DAMUS SMITH
COMPELIGENCE
EXECUTIVE OFFICER

​Damus is a international speaker, author, and trainer that helps businesses differentiate themselves from their competition, navigate disruptive change, and grow their business by understanding how to be compelling when it comes to attracting and interacting with customers and employees. Damus is the President and CEO (Compelling Experience Officer) of Damus Dynamic LLC, a training and consulting company that helps organizations improve company culture, grow sales, increase employee effectiveness, and communications. Each  program live or virtual is comprised of original research with compelling stories that move attendees to take action. Damus has over 20 years of business experience working with the world’s best brands to initiate change, inspire innovation, while delivering growth personally and professionally. 
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Sam abu 

President
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Alcore9

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This was a great presentation I really enjoyed it. I learned a lot from it, and I can't wait to read the book. Damus kept me engaged and on the edge of my seat the whole time!   

Sam Abu Hamad

President
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Alcolve 9

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I like to thank Damus for his wonderful speech and his inspiring words. I will definitely be applying what he said in my work life and my personal life as well.  

Dana Johnson 

Receptionist
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Suburban Collection

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Damus's training was great. Our sales have increased as a result of his training. We got some great ideas and have implemented some of his recommendations. Thanks Damus!

Steve Blanchard

General Manager
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Joe Myers Ford

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Damus was great teaching our sales staff how to connect better with the Multicultural Market. We benefited from the training and ideas he brought to our dealership.

Scott Simmers

General Manager
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Palm Springs Ford

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Damus trained our emerging leaders. He was great! The training was interactive and very informative. Our employees loved him!

Sherry McCaskill

Recruitment Manager
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Toyota

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Damus's presentation was spot on. It's just what we needed. He took time to interview our members and understand our business needs. His program was the perfect fit for our 50th Anniversary Event.

Aaron Moore

President
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Great Lakes Ice Cream Assoc.

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Damus's was amazing! He gets a five star rating from us, I would hire him again in a heartbeat! He took time to understand our organization and went way above any keynote speaker we had in the past! 

Craig

Sr Product Manager
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National Notary Association

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Damus's Smith was really really great! His presentation was like poetry. He really showed us how to get better at sales!  

Bruce Rosard

Meeting Planner
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Mountain Travel Symposium

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KEYNOTES

WORKSHOPS

TRAINING 

BOOKS 
​If you want to be a business that continues to exist you must be so compelling your customers can not resist. Damus's latest book shares his latest research on consumer buying behaviors and whats needed to create compelled customers and fierce customer loyalty. Damus dives deep into how to create a compelling experience to give you a competitive advantage to thrive in the new economy