IS FREE THE KEY?

How do you defeat a GIANT? Ask another GIANT! The Giant retailer Walmart believes they have the answer! Walmart is waging war against the behemoth Amazon with their new customer experience strategy. They are going at one of their biggest rivals by attacking them at their core strengths. Of course Amazon has many strengths, but one if it's most appealing benefits to their customers is it's 2 day free shipping offered to it's Prime Members. Since 2005 Amazon has been luring customers over to their online store and and getting them to purchase their Prime Membership giving which gives them access to thousands of products with free 2 day shipping. No other retailer has been able to combat this strategy until now. You have retailers such as Target that launched free two-day shipping nationwide (to REDCard holders or those who spend a $35 minimum) last year. Target Restock program allows you to order 35,000 items for a $99 annual subscription, but no one has really been able to crack the code until now. Walmart the brick and mortar retail Giant has just implemented free shipping. But get this not just free shipping, free one day shipping. Yes Walmart is promising to ship more items faster than Amazon, and on top of that it's doing it FREE! Prime costs $120 a year, but Walmart 1 day shipping is FREE! So does this retail GIANT have the key to rival another retail GIANT in Amazon, we will just have to wait and see. Amazon currently is trying to do the same and answer the Free shipping strategy by Walmart. We will just have to see what transpires from Walmart bold move and see if Free is the Key to combat competition!  How can you apply this to your business. You may say I can't do free shipping well if it's not free shipping think about what can you give the customer that they don't have to pay for that enhances and enriches their customer experience. If you're a brick and mortar retailer, online retailer, sales professional what can you do that's free to that customer that makes their experience even better when doing business with you? Walmart has cracked the code. So now it's your turn. "The Key Is Free"